Voyage Bar
Voyage Bar
Voyage Bar

An Honest Menu

An Honest Menu

Creative Direction

Print Design

Challenge

The identity set a high standard, and the menu is the one brand piece every guest actually holds. Most cocktail menus assume you already know your drinks. Most guests don't, and pretend they do.

outcome

A tabbed, bookmarked menu with strength and sweetness indicators on every single drink. Guests flip straight to their section, read the sliders, and order knowing exactly what will arrive at the table.

Client

Hotel Boundary Ltd.

Industry

F&B

Year

2023

project brief

Voyage Bar is the aviation-inspired urban slow bar I built the identity for, operating inside Hotel Boundary in Yangon. Once the brand existed, it needed its most-handled application: the menu. The catalogue was wide, signatures, classic cocktails, wine, beer and soju, shooters and spirits, non-alcoholic drinks, and food, and the audience was deliberately broad, from cocktail regulars to guests who had never ordered anything stronger than a lime soda. The brief I set myself was simple to say and hard to do: a menu that carries the luxury of the identity and removes every ounce of guesswork from ordering.

What the icon stands for

What our iconstands for

The mark combines three overlapping ellipses, each colour representing one of STS's three age groups, nursery through to year two. The shape is built on the letterform S and draws from the visual metaphor of stacked stepping stones, which is where the school gets its name.

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Scalable Identity System

Logo Variations

color palette

#823439

#823439

#823439

#823439

#823439

#823439

Tint & Shade

20% lightness increments

Typography

primary type face

Cooper Hewitt

Hierarchy & Weight

Aa

Thin

Aa

Regular

Aa

Semi-Bold

Aa

Heavy

A Menu You Can Navigate

Most premium bar menus are a wall of names, ingredients and prices. It looks elegant and it tells you almost nothing, so unless you already know what a Negroni does to you, you are ordering blind.

I knew that problem personally, because I am not a drinks person, and if I could not tell which cocktail would knock me over and which one tasted like dessert then plenty of Voyage's guests could not either. So I treated the menu like an interface that happens to be paper. Coloured tabs run down the edge like bookmarks, one per category, so you see the whole structure from the cover and flip straight to your section instead of paging past wines you do not want. Then every drink got plotted on two sliders, Light to Rich and Dry to Sweet, marked with the brand's compass motif and scored with the bar team drink by drink, so a guest who knows nothing about cocktails can compare a Kamikaze and a Blue Hawaii at a glance and order with confidence.

All of it wrapped in the Voyage navy and gold, so it still reads as luxury in the hand.

As a Project Lead, I owned the full pipeline from start to finish.

Creative Direction: Defining the visual language, layout, and overall site experience.

Client Management: Leading briefs, presenting concepts, and aligning on direction throughout.

Team Assembly: Sourcing and onboarding the Webflow developer and animator.

Production Oversight: Briefing the build team and ensuring designs translated correctly into Webflow.

Quality Assurance: Balancing visual ambition against site speed, making sure every interaction held up in the browser.

A Menu You Can Navigate

Most premium bar menus are a wall of names, ingredients and prices. It looks elegant and it tells you almost nothing, so unless you already know what a Negroni does to you, you are ordering blind.

I knew that problem personally, because I am not a drinks person, and if I could not tell which cocktail would knock me over and which one tasted like dessert then plenty of Voyage's guests could not either. So I treated the menu like an interface that happens to be paper. Coloured tabs run down the edge like bookmarks, one per category, so you see the whole structure from the cover and flip straight to your section instead of paging past wines you do not want. Then every drink got plotted on two sliders, Light to Rich and Dry to Sweet, marked with the brand's compass motif and scored with the bar team drink by drink, so a guest who knows nothing about cocktails can compare a Kamikaze and a Blue Hawaii at a glance and order with confidence.

All of it wrapped in the Voyage navy and gold, so it still reads as luxury in the hand.

How I Built It

How I Built It

logo in use

logo in use

final thoughts

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