Creative Direction
Print Design
Challenge
The identity set a high standard, and the menu is the one brand piece every guest actually holds. Most cocktail menus assume you already know your drinks. Most guests don't, and pretend they do.
outcome
A tabbed, bookmarked menu with strength and sweetness indicators on every single drink. Guests flip straight to their section, read the sliders, and order knowing exactly what will arrive at the table.
Client
Hotel Boundary Ltd.
Industry
F&B
Year
2023
project brief
Voyage Bar is the aviation-inspired urban slow bar I built the identity for, operating inside Hotel Boundary in Yangon. Once the brand existed, it needed its most-handled application: the menu. The catalogue was wide, signatures, classic cocktails, wine, beer and soju, shooters and spirits, non-alcoholic drinks, and food, and the audience was deliberately broad, from cocktail regulars to guests who had never ordered anything stronger than a lime soda. The brief I set myself was simple to say and hard to do: a menu that carries the luxury of the identity and removes every ounce of guesswork from ordering.



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