Employers and jobseekers landed on the same homepage and got the same pitch. Neither could tell the site was built for them, so neither acted. For businesses, there was no clear explanation of how Linkers worked, no visible process, no trust signals that would give a founder or operations manager the confidence to book a call and hand over a function of their business to a remote team they'd never met. The value proposition was there but buried.

For talent, the problem was different but equally damaging. Linkers was positioning itself as the gateway to international remote work for young professionals from emerging markets. But the site looked a decade old. It wasn't aspirational, it wasn't modern, and it wasn't communicating the kind of opportunity that a talented young professional would take seriously. The visual gap between what the brand was promising and what the site was delivering was actively working against recruitment.